Chude Jideonwo is founder of Joy, Inc., a benefit corporation based in Miami, Florida and Lagos, Nigeria, which mainstreams the research and evidence on human flourishing and positive emotions to transform the culture and build a new generation focused on the greatest happiness for the greatest many. All of Joy, Inc.’s profits are invested in charities. A Forbes 30 under 30 honouree and winner of the CNBC Young Business Leader of the Year prize, he is a World Fellow at Yale University, an Archbishop Desmond Tutu Fellow and a Fellow of the Ibadan School of Government and Public Policy. His writing and work have been featured on the BBC, CNN, the Guardian, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, Are We The Turning Point Generation? and How to Win Elections in Africa: Parallels with Donald Trump. A former board member at Microsoft 4Afrika, he now sits on the boards of RED, and the Oando Foundation and teaches media and communication at the Pan Atlantic University. Before Joy, Inc., he led African media group, RED for 13 years where, amongst others, he worked on national elections and social movements in Nigeria, Ghana, Kenya and Sierra Leone. Chude however identifies first as a storyteller – using the research, evidence and thinking on happiness and human flourishing to inspire new narratives about politics, markets, faith, identity and society: and instigate personal and institutional change across Africa.